The Journal of Business Insight (JoBI) is an open-access, bi-annual academic publication journal operated by College of Business and Economics of Debre Berhan University, aimed at advancing the fields of accounting, finance, economics, hotel & tourism, logistics & supply chain, management, marketing and related disciplines. As a platform for high-quality, peer-reviewed research, the journal seeks to foster innovation, provide practical business insights, and promote knowledge exchange between academics, practitioners, and policymakers.

JoBI welcomes contributions from researchers around the world and is committed to publishing original, evidence-based research that addresses both contemporary and emerging challenges in the business world. With an emphasis on promoting sustainable business practices, economic development, and organizational growth, the journal provides a forum for the exchange of ideas and the exploration of solutions that contribute to the betterment of society and global business practices.

The journal is supported by the academic expertise and resources of Debre Berhan University, ensuring rigorous editorial standards and a commitment to excellence in every published article. Through JoBI, the university aims to contribute to the advancement of knowledge in business, with a particular focus on bridging the gap between academic research and real-world application.