The Journal of Business Insight (JoBI) is an open-access, bi-annual academic publication journal operated by College of Business and Economics of Debre Berhan University, aimed at advancing the fields of accounting, finance, economics, hotel & tourism, logistics & supply chain, management, marketing and related disciplines. As a platform for high-quality, peer-reviewed research, the journal seeks to foster innovation, provide practical business insights, and promote knowledge exchange between academics, practitioners, and policymakers.

JoBI welcomes contributions from researchers around the world and is committed to publishing original, evidence-based research that addresses both contemporary and emerging challenges in the business world. With an emphasis on promoting sustainable business practices, economic development, and organizational growth, the journal provides a forum for the exchange of ideas and the exploration of solutions that contribute to the betterment of society and global business practices.

The journal is supported by the academic expertise and resources of Debre Berhan University, ensuring rigorous editorial standards and a commitment to excellence in every published article. Through JoBI, the university aims to contribute to the advancement of knowledge in business, with a particular focus on bridging the gap between academic research and real-world application.

The Journal of Business Insight (JoBI) is dedicated to advancing knowledge in the broad fields of business and economics, encompassing areas such as accounting, finance, economics, management, marketing, logistics and supply chain, and hospitality and tourism. By publishing high-quality, evidence-based research, the journal serves as a bridge between academic inquiry and real-world business practices.

JoBI caters to a diverse audience, including academicians, researchers, business professionals, policymakers, and students, by providing a rigorous, peer-reviewed platform for sharing insights and innovative solutions. For academics and researchers, the journal offers a space to disseminate original studies, theoretical advancements, and empirical findings. Business leaders and practitioners benefit from research that informs strategic decision-making, operational improvements, and emerging market trends. Policymakers can leverage published insights to develop effective economic policies, regulatory frameworks, and governance models. Additionally, students and early-career scholars can engage with contemporary research, fostering intellectual growth and practical understanding. Through its interdisciplinary approach, JoBI encourages contributions that address global and regional business challenges, promote sustainable economic development, and advance innovative business practices.